Career in Digital Marketing: Details, Benefits

Digital Marketing is the process in which promotion of products or services is done via one or more forms of electronic media differs from traditional marketing. It is defined by the marketing of our products and services using digital technologies and techniques. In digital marketing, we have to do marketing or advertising of our products and services by using digital technologies like on Facebook, Twitter, Google Plus, LinkedIn and other social media platforms.

These are the various methods or platforms on which we can do digital marketing and promote our business services and products. The digital marketing will help a lot in increasing our business. The main feature of digital marketing is only interested people able to see your ads on digital platforms.

Digital Marketing use digital techniques like Search Engine Optimization(SEO), Search Engine Marketing (SEM), influencer marketing, content marketing, campaign marketing, Social media marketing, e-commerce marketing, e-mail marketing, mobile marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology. The Digital Marketing was first used in 1990. Digital Marketing is done mainly when you have a good website which represents your business and helps users to fulfill their needs. In 2000 a survey in United Kingdom was found that most retailers had not registered their domain address. To promote our business online through digital marketing, it is important to have a domain address which matches our business name. The good domain name has an important role in digital marketing to promote our products and services. It represents the identity of our business and its services.

Types of Digital Marketing are

• Email marketing It is the earliest form of digital marketing, which includes targeted messages at the same time. Some e-commerce website like Amazon, Flipkart, Snapdeal etc. deliver emails that are tailored to meet the users requirement.

• SEO (Search Engine Optimization) Search Engine Optimization is the most general type of digital marketing. SEO is the process of affecting the online visibility of a website or a webpage in a search engine. It is used to increase the website's visibility across the search engines. 

• PPC (pay per click) Pay per Click is better known as Paid Search. In this process paid ads are placed to above of the organic web page search results. The cost will depend on the competitiveness of the keyword you are bidding on.

• Social Media It is all about managing a brands image across multiple social channels including Twitter, Facebook, Pinterest, LinkedIn and many others. 

• Online Advertising The term online advertising defines by the advertising which is done on another website. You can buy space for your ad on a popular website, space may be according to your advertising. You have to pay the owner of the site.

Jobs Opportunity for Digital Marketing Course

Digital marketing is becoming the main stream in India. Before 2010, many business agencies did not take digital marketing strategy seriously, but now all big companies want to run their business online with the help of digital marketing. 
In this topic, we are going to discuss best jobs opportunities for candidates after completing their digital marketing course. Here is the list of some good positions in the digital marketing career.

• Digital Marketing Manager- If you have 5+ years of experience in digital marketing and if you have projects that prove you are a digital marketing expert, you will be hired easily. Such digital marketing experts are in huge demand and companies hunt for these kinds of people. 

• Content Marketing Manager- Content marketing managers are responsible for content marketing. Content marketing includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, eBook publications, video marketing and guest blogging. 

• Content Writers- A good website content writer or web content writer is the person who has some specialization in providing good and unique content for websites with SEO and Keyword targeting. 

• Inbound Marketing Manager- An Inbound marketer can create a strategy for attracting customers. One of the inbound marketing strategies is content marketing. The main work of inbound marketing manager has created the strategy on how to attract customer to our website and encourage them to use our services.

• Social Media Marketing Experts/Specialists- Social media marketing has two areas. One of the areas is spreading the owned content via social media channels. In this process, an expert should have knowledge of social media and its strategy. The person should know how to do social media marketing and share business information on social media with the help of the Internet.

• Search Engine Marketers- In Search engine marketing it is a broad term to define it. This is the marketing done via the search engine. Search engine marketing is done when proper SEO is used on the website. Google is the biggest search engine for doing this type of marketing.

• SEO Executives- An SEO expert should have experience in using the various kinds of SEO tools in the market. There are plenty of other tools which will help you improve your performance in the search engines. The job of an SEO expert is keyword researching, getting pages indexed, using Google webmaster tools, manage duplicate content etc.

• Conversion Rate Optimizer- Conversion rate optimization is the art of increasing the conversion ratio in each stage of the marketing funnel. The Conversion Rate Optimizer is the person in the digital marketing team but he/she will work with various people.

• Copy Writers- Similar to a CRO expert, a copywriter will work with many people in the digital marketing team. A copywriter is a person to provide help to search engine marketer to write an ad copy better than others.

Top Digital Marketing Institutes in India

There are many Digital Marketing institutes are available in India which guarantees a good career after completing the course of Digital Marketing. Many institutes provide online course for their students who are unable to come regularly. In this topic, we discuss the top digital marketing institutes in India which provides online and offline courses.

• Delhi School of Internet Marketing (DSIM) (Delhi & NCR)
• Internet Profits
• NIIT Digital Marketing
• SimpliLearn.com (Bangalore)
• All India Management Association (AIMA)
• Digital Vidya
• Digital Academy India
• EDUKART
• Institute of Digital Marketing
• Learning Catalyst
• Manipal ProLearn
• Talent Edge
• Internet & Mobile Research Institute (IMRI)
• Digigyan
• EduPristine
• Digital Nest
• Social Samosa
• HootSuite Social Media Certification
• Hubspot Academy

There are various courses available online learning sites including Udemy, Google Digital Unlocked, Coursera, and Gyaanexchange. If you are a self-learner keen on understanding the digital marketing space, there are various digital marketing blogs, articles, books and real-time case studies available online. You can also join relevant LinkedIn groups to participate in discussions & connect with industry experts. All said Digital marketing is a field where just taking courses or following the industry trends alone will not make one an expert. Hence, the success of these courses will eventually depend on the quality of digital professionals they send into the industry and how well they execute the acquired knowledge & digital skill sets.

I hope this article will surely help you in finding better institute for digital marketing according to your need and make your career better.